Meet Eric Martin. He was the #1 winner of the Jet.com referral contest with 8,000 referrals (worth an estimated $10 to $20 million at time of the $3.3 billion acquisition of Jet.com by Wal-Mart). He was the #1 winner of Nvstr.com with 11k referrals.
As a B2C SaaS marketer, you simply can not underestimate the role of referral marketing. Learn everything you need to about referral marketing in this guide.
The secret to Airbnb's growth is their referral program. Airbnb has mastered referral marketing to create one of the most successful startups that boosted growth through word-of-mouth.
This is how Tesla leveraged customer loyalty to build a hugely successful referral program with a $0 advertising budget.
How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing